Demographics are Dead – How it works now

Consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, and family status. Social networks are for young people… nope, they are enthusiastically used by all demographics. Twitter’s fastest growing demographic between 2012 and 2013 was the 55-64 year age bracket, growing 79%. (Buffer, 2013) Computer games are for […]