About GravityLab

GravityLab builds systems that empower staff, drive performance and embed change


We have worked with large and small organisations to achieve proven results. We used to consult with companies to design new business processes and then try and hold staff accountable to change, but it wasn’t enough. People can’t just be told what to do. Staff need to be empowered with insights and tools, processes need to be optimised and enforced and ideas need to be embedded as action.


We build intuitive Salesforce systems that build the connections between people, information and action.

Our Team

Amanda Armstrong

Director, Revenue Consulting

Amanda is our Director of Revenue Consulting. She helps across the full spectrum of revenue generation including sales, marketing, technology, people and strategy. Within executive roles at Xero, Vend and Crimson Education, and deep experience as a sales and marketing leader, she helps teams thrive across multiple divisions and countries.

Her expertise is in building a strong foundation to ensures companies can accelerate their growth to the next level. This dovetails beautifully into our business process automation work. Amanda is also a brilliant, personable coach with a unique ability to quickly assess performance gaps, formulate a strategy and execute an effective outcome to achieve rapid results.

Amanda is also an active person who loves to exercise, travel and spend time at the beach.

Brooke Fitness

Director of Strategy

Brooke is a proven innovator within the digital landscape, devising and executing strategies for clients. He has implemented high profile projects from process automation to emerging technologies.

Instrumental to sizable, enduring and highly complex software design and builds, Brooke has a history of successful delivery within a messy, fast-paced digital world. He has a talent for translating business into technology and back again – working with high-growth startups to enabling corporate business transformations. He delivers real profit and social good.

Ken Holley

Director, Technology Enablement

Ken works with organisations to utilise enabling technology to innovate, compete and to position themselves as customer centric and ready for growth. His capability as a strategist, problem-solver, innovator, and change agent, is founded on qualifications and experience in finance & business, and project management.

In the last 10 years, Ken has established a reputation for maximising cloud technology to enable business to survive and thrive. This is reflected as a finalist for CIO of the Year in 2011, designing a digital 1st banking experience in 2019, and in 2020 delivering a global first for carbon emission reporting.

For the last 35 years, Ken held both permanent and contract roles where he has delivered discrete pieces of work in challenging environments by leading technology enabled change delivering revenue, reduced cost and increasing customer satisfaction.

In his spare time, he is competing on international cycle races (via a digital link in his home).

Daniel Howell

Managing Director

Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses (AXA, NZ’s Bankers Association, Ministry of Justice ICT). He has managed large IT projects as well as run his own website development shop.

He is passionate about non-profits and making a tangible difference in the world we live in. This led him to live in Africa for two years developing the finance of local and international NGOs.

He brings a depth of knowledge to process design sessions and can turn abstract concepts into a technical reality. Daniel can’t wait to use his analytical prowess and digital business insights to be a force for good in your organisation.

Fallon Savery

Revenue Acceleration Consultant

Fallon helps across the full spectrum of revenue generation including sales, marketing, technology, people and strategy. With over 10 years of experience in the SaaS & technology industry, Fallon has developed high performing sales, marketing, and customer success teams at Auror & Vend, both rapid growth global businesses founded in NZ.

Her experience spans across both high volume and enterprise sales. Fallon works collaboratively to explore OKRs and key metrics along the customer journey to identify opportunities to deliver the most effective results. From building high performing sales teams across Auckland, Melbourne, Toronto, and London right through to working intimately with varying companies as a mentor via Startmate.

David Smith

Principal Consultant

David is a technological superstar. He has led top IT and Salesforce projects for over ten years. He has the unique ability to look across the business objectives, see the opportunities in strategy and make complicated technology stacks simple.

He’s worked on large projects for Vend and Harmoney being a leading factor around their speed to market and development efforts. When he’s not on one of his laptops you’ll find him taking his son to rugby or enjoying a cheeky martini.

David is looking forward to helping you navigate the world of technology to choose the right products and back the right approaches.

Steve Chua

Senior Consultant and Architect

Steve is an all-round performer with a passion for seeing clients thrive. He loves to really understand client needs and is an advocate of the Salesforce ecosystem. He has led large IT projects across the globe from England to Singapore. He has the knack of making business outcomes a reality through robust software and process design.

In his spare time you would find him exploring the great outdoors with his three beautiful children.

Steve has a wide product knowledge and brings passion and a can do attitude to every engagement. He is willing to go the extra mile to keep everyone happy.

Kristin Moolman

Marketing Automation Consultant

Kristin is a CRM / marketing automation specialist and has been helping businesses primarily in the services sector, develop and implement their automation strategies with a variety of platforms. She has a strategic scope with an eye for detail, enjoys being able to help businesses connect more effectively with their audiences and enable them to spend more time doing what they are great at. She has partnered with businesses through their growth phases since 2012, helping guide their digital adoption and becoming an extended part of the team.

She has worked with high growth clients such as WOOP, Dream Childcare, Moceanic and Property Apprentice.

 In her own time, Kristin enjoys spending time with her family and all things to do with the ocean, whether that be immersed in it or helping to clean it. She is a strong advocate for the protection of sharks and our oceans.

Pauline Kok

Senior Salesforce Consultant

Pauline is both incredibly clever and incredibly lovely. She is a chartered accountant who felt she could help businesses more in automating business process. She is very good at understanding complicated data structures, solving tricky problems and helping clients make wise decisions based on data.

In her spare time you will find her getting top place in Tetris 99 or trying to win at board games.

Pauline is happy to tackle any problem big or small and is looking forward to understanding your unique needs.

Mark Mazengarb

Salesforce Consultant

Mark is our engineer and project manager. He is a problem solver at heart and has a keen understanding of logic and delivering on ideas. He’s always looking to excel and improve on every deliverable for our clients.

Before his life of Salesforce he was a touring musician and is a classically trained guitarist. These days you might glimpse him performing jazz or acoustic acts at various venues around the country.

Alisa Edwards

Salesforce Consultant

Alisa is a Chilean-American (and almost Kiwi) who is passionate about the environment, diversity & inclusion, and tech for good. She is active in Auckland’s Salesforce community where she runs the Women in Tech group, teaches the Admin course at Tech Futures Lab, and collects 600+ Trailhead badges as well as nine Salesforce certifications.

Alisa loves hearing from inspiring people, learning new languages, exploring vegan restaurants, hiking NZ Great Walks, attending hackathons, minimising waste, and finding ways to do things thoughtfully and a bit unconventionally.

Robin Emblem

Senior Salesforce Consultant

Experienced consultant and Salesforce platform specialist with a track record of delivering results for a wide variety of clients across verticles. Having delivered Salesforce implementations and enhancements for small local businesses through to globally recognised brands, Robin has a deep understanding of business process and how to leverage Salesforce to promote engagement and enhance organisational output.

In his spare time, you’ll find him and Nina dressing up as Lord of the Rings characters for his adorable daughter Lyra.

Tiaan Swart

Senior Technical Consultant

Tiaan is a master developer with a holistic understanding of Salesforce. He is incredibly talented at working with Salesforce best practice functionality and developing for the long term. He loves to build on-screen components (LWC) and integrations.

When not developing up a storm he is outside playing sport, getting tough with CrossFit or standup paddleboarding

Bo Wang

Manager, Marketing Automation & Insights

Accomplished technology consultant, with more than thirteen years of professional experiences spanning across strategic consulting, presales, product design, implementation and training. Practised in successful delivery of Marketing Cloud systems, ecommerce applications and data analytics solutions. Consulted for multi-national corporations in retail and hospitality internationally achieved significant business results for high-profile brands such as McDonalds, FlightCentre, Mitre10 and others.

In his spare time, you will find enjoying the beach with his family.

Briony Gray

Customer Success Manager

Briony is an old-soul millennial who’s found her calling in empowering people with technology so they can spend more of their precious time doing their best work.

With experience working in a high growth global EduTech start-up, as both a Project and Product Manager, Briony has a bright, creative, get-things-done attitude that is driven by both people (first), and numbers (second).

Pre-fitted with a notebook in one hand and a pen in the other, she has held roles which have been fundamental in major system implementations and designing solutions that have empowered teams across the global business.

When not geeking out you might find her sipping gin while playing with puppies.

Joanne Moore

Customer Success Manager

Jo is a legend in the Salesforce realm kindly running the Auckland user group for the last few years. With 10 years of being in the Salesforce eco-system, she has studied up to the rank of a Salesforce Ranger (someone who knows lots about Salesforce). She prides herself in really caring about customer outcomes and using her insights and experience to push to get real results.

In her spare time. you will find her walking in beautiful Aotearoa or sipping on a lovely herbal tea (or wine).

Shashank Pandey

Salesforce Technical Lead

Shashank is a total champ, and a logical, inquisitive thinker and seasoned Salesforce Evangelist. Shashank has 13 years of global experience working as a Process and Technology Consultant. He leverages his strengths in design thinking and consultative approach to elicit client requirements. He demonstrates strong problem-solving capabilities used to design data-driven solutions to mitigate issues & risks. He’s a bit of a technical guy and let’s to get into data flows and the tricky platform solutions.

In his spare time, you will find him attempting to steal an office dog. He loves pet’s but isn’t allowed any in his CBD apartment.

Ann Susan Sebastian

Junior Salesforce Consultant

Ann Susan is our Junior Functional Consultant (newbie at GravityLab). She was from India and moved to New Zealand 3 years ago to pursue a Master’s degree from Massey University. She is an active member of Auckland Salesforce community and is a certified Trailhead Ranger. She currently holds 2 x Salesforce Certifications and has more on the way.

Her core values include diversity, positivity, patience, and respect. She loves exploring different cuisines and new places (especially beaches). In her free time, you can see her either dancing or painting/drawing or being nagged by Daniel to make her Dosa.

avi -cropped

Avinash de Silva

Solution Engineer

Avi started working as an Engineer at GEA where he helped build dairy factories for some big names in the dairy industry including Fonterra, Danone, Nestle, and Kraft-Heinz. He then worked in supply chain management (read that as: became a professional excel user) until he pivoted into ERP & HRIS implementation consulting at Datacom.

He loves cutting through the clutter of modern-day enterprise landscapes, identifying areas for improvement, and using plain English to help companies articulate their tech strategy and roadmap. His background in leading implementations for some of NZ’s most loved companies means he doesn’t shy away from the nitty-gritty details. He also understands that maintaining visibility of your innovation strategy is the key to executing a good implementation.

His kaupapa is to connect people & technology for the betterment of communities and businesses and being a Solution Engineer at GravityLab allows him to do just that.

Hazel Cañada-Chua

Quality Assurance and Testing Lead

Hazel has built her career providing both functional and technical solutions to deliver tangible value. She has significant experience in all the phases of CRM projects, from concept to post-production; and has acquired knowledge in different industries like Telecommunications, FMCG, aerospace. She continues to learn and practice her skills in the field of business and technology.

She is a big believer in: sound mind and a sound body. You will find her doing her daily easy fitness, being in-tune for local and global affairs, and striving to keep her household of 5 sane and healthy.

Dexter Savery

Seniour Supreme Developurr

Dexter quickly moved up the ranks from originally starting as Assistant Lap Warmer. He moved onto doing basic mouse-keeping, but was adamant in becoming our CFO (Chief Feline Officer) as he loves to have the final say in all things. Unfortunately, his say was normally to just look at you and then walk off.

After a brief stint of deciding he was the CEO, Dexter has comfortably settled into his role meownaging the developuurs in the team. We later realised that despite all his time on the keyboard he can’t actually see anything on the screen. So without him knowing, we keep him on for his specialities in mouse control.

Bitsy Moolman

Pawject Manager

Bitsy brings a wealth of experience to the team and fulfils a number of vital roles. Starting his career as Toy Durability Analyst, other skills were quickly uncovered (thanks largely to the number of courier visits) and he was promoted to Chief Security Officer. Bitsy maintains this role in a part time capacity, ensuring every visitor is thoroughly screened while waiting patiently for pats.

In line with his insistence of being across everything that is happening in the office, he has accepted the role of Pawject Manager where his keen nose can be across everything from scratchety to security pawlicy, barketing automation and kennelytics, ensuring that the team is delivering to his high standards.

When he is not at work, he is likely found chasing gulls at the beach and hiding from flying insects.

Gordon Howell

Junior Pawlicy Officer

Gordon is the newest member of the team and is still learning the ropes. Quite literally, which is a power cable, leash or play rope. He has mastered slobbering and licking and is still working on his toilet training.

He has high aspirations, and one day hopes to sleep in a human bed. Beyond being generally adorable he likes treatos and lots of attention.

Monty Smith

Junior Barketing Analytst

Woof, bark, treatos, whine, nom nom, pant, woof, bark…