About GravityLab

GravityLab builds systems that empower staff, drive performance and embed change


We have worked with large and small organisations to achieve proven results. We used to consult with companies to design new business processes and then try and hold staff accountable to change, but it wasn’t enough. People can’t just be told what to do. Staff need to be empowered with insights and tools, processes need to be optimised and enforced and ideas need to be embedded as action.


We build intuitive Salesforce systems that build the connections between people, information and action.

Our Team


Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses (AXA, NZ’s Bankers Association, Ministry of Justice ICT). He has managed large IT projects as well as run his own website development shop.


He is passionate about non-profits and making a tangible difference in the world we live in. This led him to live in Africa for two years developing the finance of local and international NGOs.

He brings a depth of knowledge to process design sessions and can turn abstract concepts into a technical reality. Daniel can’t wait to use his analytical prowess and digital business insights to be a force for good in your organisation.


David is a technological superstar. He has led top IT and Salesforce projects for over ten years. He has the unique ability to look across the business objectives, see the opportunities in strategy and make complicated technology stacks simple.

He’s worked on large projects for Vend and Harmoney being a leading factor around their speed to market and development efforts. When he’s not on one of his laptops you’ll find him taking his son to rugby or enjoying a cheeky martini.

David is looking forward to helping you navigate the world of technology to choose the right products and back the right approaches.


Michelle is an all-round superstar with a passion for seeing clients thrive. She loves to really understand client needs and is an advocate of the Salesforce ecosystem. She has led large delivery teams for New Zealand’s largest enterprises as well as worked hands-on with a wide range of nonprofits.

In her spare time you would find her out and about walking her greyhound with her two children or volunteering at animal organisations getting others excited about animals.

Michelle has a wide product knowledge and brings passion and a can-do attitude to every engagement. She is willing to go the extra mile to keep everyone happy.


Yi is our resident genius. He understands and lives code, architecture and technology. But, it doesn’t stop there he is adept at understanding organisational objectives and holds projects on track to delivering tangible results.


He loves to develop web applications that take data, process it into useful information and then allow users to take action. If you need to turn complex ideas into a tangible reality, he is the man to plan it out and make it happen.


He has worked on large real-time systems that run NZ’s stock market, designed data pipeline’s on California’s Big Data health platform, and developed systems for a Financial Technology start up that processed million’s of dollars per day.


Mark is our engineer and project manager. He is a problem solver at heart and has a keen understanding of logic and delivering on ideas. He’s always looking to excel and improve on every deliverable for our clients.

Before his life of Salesforce he was a touring musician and is a classically trained guitarist. These days you might glimpse him performing jazz or acoustic acts at various venues around the country.


Sebastien is a highly experienced Salesforce functional consultant. He has led teams on million-dollar Salesforce implementations in Europe. He offers a passion for great outcomes and has a great eye for detail, data and process excellence. You will find him a real asset in training your team with a wonderful combination of business understanding, technical knowhow and patience.

He’s a favourite in the office for regularly supplying us with French pastries and baguettes. When Sebastien is not fattening us up he can be found trekking the outdoors or playing squash.

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