About GravityLab

GravityLab builds systems that empower staff, drive performance and embed change

 

We have worked with large and small organisations to achieve proven results. We used to consult with companies to design new business processes and then try and hold staff accountable to change, but it wasn’t enough. People can’t just be told what to do. Staff need to be empowered with insights and tools, processes need to be optimised and enforced and ideas need to be embedded as action.

 

We build intuitive Salesforce systems that build the connections between people, information and action.

Our Team

Daniel Howell

Managing Director

Daniel has always been passionate about people, business and technology. He comes from a background in management consultancy where he worked with top managers of some of NZ’s biggest businesses (AXA, NZ’s Bankers Association, Ministry of Justice ICT). He has managed large IT projects as well as run his own website development shop.

He is passionate about non-profits and making a tangible difference in the world we live in. This led him to live in Africa for two years developing the finance of local and international NGOs.

He brings a depth of knowledge to process design sessions and can turn abstract concepts into a technical reality. Daniel can’t wait to use his analytical prowess and digital business insights to be a force for good in your organisation.

Brooke Fitness

Director of Strategy

Brooke is a proven innovator within the digital landscape, devising and executing strategies for clients. He has implemented high profile projects from process automation to emerging technologies.

Instrumental to sizable, enduring and highly complex software design and builds, Brooke has a history of successful delivery within a messy, fast-paced digital world. He has a talent for translating business into technology and back again – working with high-growth startups to enabling corporate business transformations. He delivers real profit and social good.

David Smith

Principal Consultant

David is a technological superstar. He has led top IT and Salesforce projects for over ten years. He has the unique ability to look across the business objectives, see the opportunities in strategy and make complicated technology stacks simple.

He’s worked on large projects for Vend and Harmoney being a leading factor around their speed to market and development efforts. When he’s not on one of his laptops you’ll find him taking his son to rugby or enjoying a cheeky martini.

David is looking forward to helping you navigate the world of technology to choose the right products and back the right approaches.

Amanda Armstrong

Director of Sales Consulting

Amanda is our Director of Sales Consulting. She helps across the full spectrum of revenue generation including sales, marketing, technology, people and strategy. Within executive roles at Xero, Vend and Crimson Education, and deep experience as a sales and marketing leader, she helps teams thrive across multiple divisions and countries.

Her expertise in building a strong foundation to ensures companies can accelerate their growth to the next level dovetails beautifully into our business process automation work. Amanda is also a brilliant, personable coach with a unique ability to quickly assess performance gaps, formulate a strategy and execute an effective outcome to achieve rapid results.

Amanda is also an active person who loves to exercise, travel and spend time at the beach.

Kristin Moolman

Marketing Automation Specialist

Kristin is a CRM / marketing automation specialist and has been helping businesses primarily in the services sector, develop and implement their automation strategies with a variety of platforms. She has a strategic scope with an eye for detail, enjoys being able to help businesses connect more effectively with their audiences and enable them to spend more time doing what they are great at. She has partnered with businesses through their growth phases since 2012, helping guide their digital adoption and becoming an extended part of the team.

She has worked with high growth clients such as WOOP, Dream Childcare, Moceanic and Property Apprentice.

 In her own time, Kristin enjoys spending time with her family and all things to do with the ocean, whether that be immersed in it or helping to clean it. She is a strong advocate for the protection of sharks and our oceans.

Pauline Kok

Senior Salesforce Consultant

Pauline is both incredibly clever and incredibly lovely. She is a chartered accountant who felt she could help businesses more in automating business process. She is very good at understanding complicated data structures, solving tricky problems and helping clients make wise decisions based on data.

In her spare time you will find her getting top place in Tetris 99 or trying to win at board games.

Pauline is happy to tackle any problem big or small and is looking forward to understanding your unique needs.

Mark Mazengarb

Salesforce Consultant

Mark is our engineer and project manager. He is a problem solver at heart and has a keen understanding of logic and delivering on ideas. He’s always looking to excel and improve on every deliverable for our clients.

Before his life of Salesforce he was a touring musician and is a classically trained guitarist. These days you might glimpse him performing jazz or acoustic acts at various venues around the country.

Steve Chua

Senior Consultant and Architect

Steve is an all-round performer with a passion for seeing clients thrive. He loves to really understand client needs and is an advocate of the Salesforce ecosystem. He has led large IT projects across the globe from England to Singapore. He has the knack of making business outcomes a reality through robust software and process design.

In his spare time you would find him exploring the great outdoors with his three beautiful children.

Steve has a wide product knowledge and brings passion and a can do attitude to every engagement. He is willing to go the extra mile to keep everyone happy.

Alisa Edwards

Salesforce Consultant & Developer

Alisa is a Chilean-American (and almost Kiwi) who is passionate about the environment, diversity & inclusion, and tech for good. She is active in Auckland’s Salesforce community where she runs the Women in Tech group, teaches the Admin course at Tech Futures Lab, and collects 600+ Trailhead badges as well as nine Salesforce certifications.

Alisa loves hearing from inspiring people, learning new languages, exploring vegan restaurants, hiking NZ Great Walks, attending hackathons, minimising waste, and finding ways to do things thoughtfully and a bit unconventionally.

Tiaan Swart

Senior Technical Consultant

Tiaan is a master developer with a holistic understanding of Salesforce. He is incredibly talented are working with Salesforce best practice functionality and developing for the long term. He loves to build on-screen components (LWC)  and integrations.

While not developing up a storm he is outside playing sport, getting tough with CrossFit or standup paddleboarding

Bitsy Moolman

Pawject Manager

Bitsy brings a wealth of experience to the team and fulfils a number of vital roles. Starting his career as Toy Durability Analyst, other skills were quickly uncovered (thanks largely to the number of courier visits) and he was promoted to Chief Security Officer. Bitsy maintains this role in a part time capacity, ensuring every visitor is thoroughly screened while waiting patiently for pats.

In line with his insistence of being across everything that is happening in the office, he has accepted the role of Pawject Manager where his keen nose can be across everything from scratchety to security pawlicy, barketing automation and kennelytics, ensuring that the team is delivering to his high standards.

When he is not at work, he is likely found chasing gulls at the beach and hiding from flying insects.

Gordon Howell

Junior Pawject Manager

Gordon is the newest member of the team and is still learning the ropes. Quite literally, which is a power cable, leash or play rope. He has mastered slobbering and licking and is still working on his toilet training.

He has high aspirations, and one day hopes to sleep in a human bed. Beyond being generally adorable he likes treatos and lots of attention.

More interesting stuff