Demographics are Dead – How it works now

Consumption patterns are no longer defined by ‘traditional’ demographic segments such as age, gender, location, income, and family status. Social networks are for young people… nope, they are enthusiastically used by all demographics. Twitter’s fastest growing demographic between 2012 and 2013 was the 55-64 year age bracket, growing 79%. (Buffer, 2013) Computer games are for […]

Powerful Companies Build Powerful & Passionate Visions – Here’s How

A robust vision will give you hope and save you time, stress and money. I suggest to you, “let’s go for a walk.” You decide it’s a great idea and stop what you’re doing. You get up and we head outside. Before we get started on the walk, take a moment. Close your eyes and […]

Stop relying on talented people

Talented people are used to solve problems. It makes sense. They have the knowledge, resourcefulness and capability to get things done. This is a problem because it’s not a scalable solution. Often the real underlying problem doesn’t get dealt with. Before long, a similar problem arises again and another talented person is tasked with solving […]

How you’re supposed to do strategy – simply explained

  This pyramid shows how the components of your strategy build of each other. The times on the right indicate ideally how often these should last.   Do any of these statements characterise your business? “Business is growing, but I seem to be spending more and more time managing staff and customers.” “ There is […]