Marketing Automation

Accelerate Sales with Marketing Cloud

Maximise the return on investment of each prospect. We will get you set up on Agentforce Marketing Cloud to start engaging customers quickly.

54% performance increase in revenue when sales and marketing are in alignment – State of Sales, 2019

Marketing Automation gives you:

Increased retention
Link marketing and customer service to better predict improvements and offer a consistent brand experience.

Escalate qualified opportunities back to sales.

Free up your team members’ time to develop deeper connections with your customers.

Identify areas of potential risk in real time and respond proactively.
Efficiency and empower marketing teams
Be where your prospects expect you to be.

Reduce the costs associated with admin-heavy tasks.

Empower marketing to create their own journeys, messages, landing pages, forms, SMS and location services.
Mass personalisation at scale
Leverage data to faster segment customers and target them as individuals at the right time, with the right content on the right channel.
Faster customer acquisition
Provide sales more hot leads to focus on.

Create intelligent marketing journeys to warm up cold or lost leads and nurture them to becoming customers.
Engagement across the entire customer journey
Create two-way, real-time engagement from awareness to advocacy.

Dynamically deliver the next best action for each individual at scale on the channel your audience responds to.
Timely and optimised decisions
Access real-time analytics to enable faster and more targeted decision making.

360 degree view of the business to better plan for the future and action long term goals.

Improve efficiency and empower marketing

  • Leverage powerful AI tools to ensure you are where your prospects expect you to be.
  • Automate your core business processes.
  • Reduce the costs associated with admin-heavy tasks.
  • Empower marketing to create their own journeys, messages, landing pages, forms, SMS and location services.

Increase retention

  • Link marketing and customer service to better predict improvements and offer a consistent brand experience.
  • Escalate qualified opportunities back to sales.
  • Free up your team members’ time to develop deeper connections with your customers.
  • Identify areas of potential risk in real time and respond proactively.

Offer mass personalisation at scale

  • Leverage data to faster segment customers and target them as individuals at the right time, with the right content on the right channel.

Why use Salesforce's Agentforce Marketing Cloud

Agentforce Marketing is now built fully on Salesforce’s native code base and the more powerful and flexible data and automation engines of Salesforce core. This is exactly what we wanted Salesforce to do and now it’s here. Here are GravityLab’s reason to use Agentforce Marketing:

 

“Agentforce Marketing is step change – moving marketing automation from data plumbing to results driven marketing”

The Data 360 Future

  • Data 360 Unification – one unified profile while keeping multiple data sources
  • Data 360 Enrichment – add depth and context to profiles
  • Consent Management – modular preferences/consent for trust, and compliance
  • Amazing Segmentation – precise targeting with smarter audience splits

AI - more than a buzzword

  • Campaign Brief Generation – align on strategy before execution
  • Campaign Content – build creative and variations for other audiences and journeys and test them quickly
  • Campaign Optimisation – real-time personalisation, using live signals to adapt instantly

Empowered marketers

  • Flows on core – more power, and more familiar for your Salesforce team.
  • Reporting  on core –  full power of the CRM reporting tools and create better linkages between CRM and marketing reporting
  • Go beyond A/B testing – scale dynamic journeys and improve productivity with optimised content, channel, timing.
  • More APIs – unlock the full power of Salesforce native APIs rather than marketing specific ones

More power for your admins

  • Self-Service for Marketers – more intuitive, less dependency on admins or IT.
  • Library of events to use – e.g. Data changes, Email open/bounce, SMS, WhatsAp
  • Trigger from more places – literally activate marketing actions from the rest of your data – including outside of Salesforce CRM
Salesforce vs Hubspot

Salesforce can unify every part of your business that touches the customer journey

The CRM holds a central place in the business acting as the authoritative, single source of customer data. Having Data 360 as the central platform means you can proactively use this data to influence and engage customers across all elements of the business: marketing, sales, service, process automation, analytics.

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