Crimson Education

The world’s leading US/UK university admissions consulting company


Crimson Education


2019 – 2021




Salesforce Platform

Crimson Education is one of New Zealand’s major success stories. They operate internationally with diverse sales and service teams. Crimson has great internal technology capability, building their own apps in-house. They needed support in building a solution that utilises Salesforce best-practice and was aligned to good process adherence and usability.

Crimson engaged GravityLab to sort out some of their scaling bottlenecks. GravityLab helped build an integration layer between their mobile app and Salesforce. This took the business logic out of code and allowed Crimson admins to change who got notified and when on different events. Furthermore, we made refinements to key components in their Sales journey.

“GravityLab take a KISS approach to their work, which is really valuable when it comes to a product like Salesforce. I have really appreciated the way they have challenged our initial ideas and helped us find much simpler solutions.”

Guy Sherman, CTO

More customer success stories

Workbridge – Nonprofit Cloud

Workbridge wanted to run a pilot program to help refugees. They wanted to be able to track applications, funding requests, training, and vacancies. This was a perfect fit for Salesforce’s newly released Nonprofit Cloud.

Read Story

Life Flight

Exceptional fundraising results with strategy and automation:
* Best fundraising year ever (by far)
* 25%+ reduction in admin time
* Fundraising Excellence Award 

Read Story

Habitat for Humanity

They had aspirations for engagement and efficiency. They want to better personalise and target people on certain fundraising campaigns. They wanted to enable more self-service and automation for their volunteers. They wanted to save on admin time to free up their team to focus on creating a powerful impact in the community.

Read Story