About STAAH
STAAH is a New Zealand-based SaaS company providing online hotel booking systems and channel management software to hospitality businesses across the globe. With a platform trusted by thousands of properties worldwide, STAAH had built a strong market position — and an ambitious growth strategy to match.
As the business scaled internationally, the processes and systems that had served them well in earlier stages began to show their limits. Manual workflows, disconnected financial systems, and an underutilised marketing engine were creating friction at exactly the moment STAAH needed to accelerate.
The Challenge
High growth is only sustainable when the operations behind it can keep pace. STAAH faced three interconnected challenges:
Sales processes that couldn’t scale. Product configurations, pricing calculations, and quote generation were largely manual — time-consuming for the sales team and inconsistent in output. As deal volume grew, so did the risk of errors and delays.
Fragmented financial operations. STAAH operates across multiple international markets, each running its own instance of Xero. Without a connection between Salesforce and these five separate Xero environments, invoicing and payment reconciliation required significant manual effort and created visibility gaps across the business.
An underperforming marketing engine. STAAH had access to Salesforce Pardot but wasn’t using it to its potential. Lead identification, qualification, and nurturing were largely reactive — leaving real revenue opportunities on the table.
The Solution
GravityLab worked with STAAH across three interconnected workstreams, each designed to remove friction, increase automation, and create a platform for scalable, repeatable growth.
1. Sales Process Automation
We redesigned STAAH’s end-to-end sales process within Salesforce, building a robust, automated workflow that handles product configuration, pricing calculations, quote generation, and follow-up communications. Sales reps can now move from opportunity to proposal faster and with greater accuracy — freeing them to focus on relationships and revenue rather than administration.
The result is a consistent, professional buyer experience at every touchpoint, with less room for error and a significantly reduced administrative burden on the team.
2. Xero Integration Across Five International Instances
One of the more technically complex challenges was connecting a single Salesforce instance to five separate Xero environments spanning STAAH’s international operations. GravityLab designed and built a bi-directional integration that automatically generates invoices from Salesforce activity and reconciles payments back — across all five instances, in real time.
What had previously required manual intervention across multiple systems and time zones is now largely hands-off. Finance teams have a cleaner, more accurate view of revenue, and the business has a foundation for continued international expansion without proportional increases in back-office overhead.
3. B2B Marketing Automation
GravityLab helped STAAH unlock the full potential of Salesforce Pardot by building automated, segmented lead nurture journeys tailored to different buyer profiles and stages. The programme covers lead identification through to qualification and engagement — with targeted email journeys designed to move prospects through the funnel and generate real pipeline.
Rather than waiting for inbound interest, STAAH’s marketing engine now proactively identifies and engages the right prospects at the right time, with messaging that reflects where they are in their decision-making process.
The Results
Working across sales, finance, and marketing, GravityLab helped STAAH build the operational foundation their growth strategy demanded. The key outcomes include:
- A scalable sales engine with automated quoting and communications that reduces manual effort, improves consistency, and speeds up the path from opportunity to close.
- Seamless international financial operations through a Salesforce–Xero integration spanning five global instances, eliminating manual invoicing and reconciliation work.
- A marketing programme that generates pipeline through automated, segmented Pardot journeys that identify, qualify, and engage leads — turning marketing activity into measurable revenue opportunity.
Together, these three workstreams gave STAAH what every high-growth business needs: the confidence that their internal operations can scale as fast as their ambitions.
“I thoroughly recommend GravityLab with Salesforce automations we highly rate their work. They communicate well and push hard to meet our deadlines.” – Tony Howlett, COO
